I'm Richard Sancho — a leader in design direction and product innovation — previously working with MTV News in New York for over 12 years, and currently working with The New Yorker.
I love collaborating with brilliant people across disciplines to create unique, immersive, visual and shareable web experiences for mobile, desktop and tablet.
I enjoy creating products that tell a story, delight users and build brand awareness.
This interactive feature presents a conversation between two poets. The two poets sent poems back and forth to eachother over the course of approximately a year.
The design presentation intends to get out of the way of the text, but also to provide a clean and simple audio player integration, so a user has the option to listen to each poet recite their poems as they read. It also features a bit of animation and navigation between poems.
'Culture Kings: Migos' Miraculous Year' is one of many long-form editorial features I have had the pleasure of directing in the past several years. My goal for this and all features was to create an immersive viewing experience through UX design, creative coding and graphic design elements.
The inspiration for the overall aesthetic for this piece was Migos' collage cover art for their album Culture - applying the collage concept to individual photos of the group's members.
This microsite represents a week-long rollout of editorial pieces exploring the idea that we may now be living in the dystopia that has been portrayed throughout pop culture for years.
Contrary to most 'content hubs,' it was intentionally designed and developed to allow a user to get a feel for each article through excerpted text, as opposed to a simple card format which typically provides no actual content beyond title and photo. It's essentially a long-form feature comprised of bits of many long-form features.
The desktop version features a unique horizontally split layout, and both mobile and desktop feature 3d webGL in the landing page or header.
Regarding aesthetic, the influence is '80s dystopian films like 'They Live,' and dystopian book covers like '1984.'
I've been lucky enough to have had the opportunity to collaborate across departments throughout my years at MTV, and this is an example of some work I did with the MTV shows team. This is a promotional interactive web app, developed to promote an upcoming season of the MTV show 'Catfish.'
Fans of the show can take a photo of themselves or a friend from their mobile device, and a personality is returned in the form of a text message overlay and filter. The user can then download the filtered image or share across social platforms.
It's a fun, personalized experience for the user, and simultaneously builds brand awareness through social sharing.
Email me if you’d like to work together, and thanks for coming by!