I'm Richard Sancho — a leader in creative direction, design and product innovation — previously working with MTV News in New York for over 12 years.
I love collaborating with brilliant people across disciplines to create unique, immersive, visual and shareable interactive experiences for mobile, desktop and tablet.
I enjoy creating products that tell a story, delight users and build brand awareness.
'Signal & Noise: 2016 Year In Review' is a collection of year-end editorial pieces in the form of a one-off, custom-built microsite. This interactive is a Webby Awards 2017 honoree, and was featured on the design inspiration site Muzli.
'Culture Kings: Migos' Miraculous Year' is one of many long-form editorial features I have had the pleasure of directing in the past several years. My goal for this and all features was to create an immersive viewing experience through UX design, creative coding and graphic design elements.
The inspiration for the overall aesthetic for this piece was Migos' cover art for their album Culture, which is a collage. We eventually arrived at the face-removal concept — creating collage-inspired puzzle pieces with original photography of the group.
I've been lucky enough to have had the opportunity to collaborate across departments throughout my years at MTV, and this is an example of some work I did with the MTV shows team. This is a promotional interactive web app, developed to promote an upcoming season of the MTV show 'Catfish.'
Fans of the show can take a photo of themselves or a friend from their mobile device, and a personality is returned in the form of a text message overlay and filter. The user can then download the filtered image or share across social platforms.
It's a fun, personalized experience for the user, and simultaneously builds brand awareness through social sharing.
This microsite represents a week-long rollout of editorial pieces exploring the idea that we may now be living in the dystopia that has been portrayed throughout pop culture for years.
Contrary to most 'content hubs,' it was intentionally designed and developed to allow a user to get a feel for each article through excerpted text, as opposed to a simple card format which typically provides no actual content beyond title and photo. It's essentially a long-form feature comprised of bits of many long-form features.
The desktop version features a unique split/ binary layout, and both mobile and desktop feature 3d webGL in the landing page or header.
Regarding aesthetic, the influence is '80s dystopian films like 'They Live,' and dystopian book covers like '1984.'
Email me if you’d like to work together, and thanks for coming by!