I'm Richard Sancho — a leader in design direction and product innovation — previously working with MTV News in New York for over 12 years, and currently working with The New Yorker.
I love collaborating with brilliant people across disciplines to create unique, immersive, visual and shareable web experiences for mobile, desktop and tablet.
I enjoy creating products that tell a story, delight users and build brand awareness.
"Touchstones" is an ongoing interactive series in which New Yorker writers guide us through the works that shaped them as critics and as people.
The first installment of this series focuses on classic albums - Nirvana's "Nevermind," Janet Jackson's "Rhythm Nation 1814," and Missy Elliott's "Supa Dupa Fly."
This series recently recieved an ASME Ellie award nomination for "Digital Innovation."
This interactive feature was created as part of the "World Changers" special issue of the New Yorker. It explores small innovations with the potential for a big impact — through illustration, web animation, photography and text. It also features a unique scrolling layout and device-orientation tilt interactions.
'Culture Kings: Migos' Miraculous Year' is one of many long-form editorial features I have had the pleasure of directing in the past several years. My goal for this and all features was to create an immersive viewing experience through UX design, creative coding and graphic design elements.
The inspiration for the overall aesthetic for this piece was Migos' collage cover art for their album Culture - applying the collage concept to individual photos of the group's members.
This microsite represents a week-long rollout of editorial pieces exploring the idea that we may now be living in the dystopia that has been portrayed throughout pop culture for years.
Contrary to most 'content hubs,' it was intentionally designed and developed to allow a user to get a feel for each article through excerpted text, as opposed to a simple card format which typically provides no actual content beyond title and photo. It's essentially a long-form feature comprised of bits of many long-form features.
The desktop version features a unique horizontally split layout, and both mobile and desktop feature 3d webGL in the landing page or header.
Regarding aesthetic, the influence is '80s dystopian films like 'They Live,' and dystopian book covers like '1984.'
I've been lucky enough to have had the opportunity to collaborate across departments throughout my years at MTV, and this is an example of some work I did with the MTV shows team. This is a promotional interactive web app, developed to promote an upcoming season of the MTV show 'Catfish.'
Fans of the show can take a photo of themselves or a friend from their mobile device, and a personality is returned in the form of a text message overlay and filter. The user can then download the filtered image or share across social platforms.
It's a fun, personalized experience for the user, and simultaneously builds brand awareness through social sharing.
Email me if you’d like to work together, and thanks for coming by!